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Posts Tagged ‘Ipsos’



Beware Murphy, Rasmussen and Other B.S. Artists

Wednesday, November 10th, 2010

In the days following the elections in California and across the country, so many commentators, “political experts” and partisans have engaged in so much overstated, hyperventilated and tortured analysis, we at Calbuzz have hardly known what to say.

But when we saw meathead David Gregory interviewing our friend Mike Murphy, the $90,000-a-month campaign guru for Meg “Biggest Loser” Whitman, on “Press the Meat” the other day, we felt compelled to get up off the floor and say something.

“We got beat and, you know, I ran the campaign, and I take responsibility for it,” Murphy said, at least acknowledging that he had been in the neighborhood.  But then came excuse, No. 1: “It’s a very blue state and it’s getting bluer. As the red, you know, wave kind of went one way, there was a bit of a blue riptide coming the other way.”

And then, excuse No. 2: “CEO candidates who are doing kind of a tough medicine message . . . Meg and Carly Fiorina in California, they weren’t buying it. So we just couldn’t get there. We could win the Republicans, win the independents, but in California if you don’t win a lot of Democrats… you don’t win and we did not.”

Whoa there, big fella. “Win the independents?” If Meg and Carly had actually won the actual independents, they would be governor- and senator-elect.

Now it’s Murph’s job to spin. And when you make $2 million off a political client (if you just count Whitman’s initial investment in Murphy’s film company and his salary) you have good reason to try to convince the world that it was an impossible task. But it’s Gregory’s job – and since he didn’t do it, ours – to question his spin.

What you have to ask, though, is what was Murphy doing telling the California and national media – the day before the election – that his polling showed the race to be essentially tied and that Meg’s GOTV program was going to put her over the top?

Consultants have an obligation to work as hard as they can for their clients, but they also ought to consider their credibility with the reporters who will be covering them in the future. There are a lot of ways of doing both: “Look, it’s going to be close. This is a heavily Democratic state. But we think we’re going to do well.” Whatever.

Which brings us to Harry G. Frankurt, professor emeritus of philosophy at Princeton University, who wrote in 2005: “One of the most salient features of our culture is that there is so much bullshit.” Unlike liars, bullshitters are unconcerned about whether what they are saying is true, Frankfurt argued in “On Bullshit.” They simply alter the rules of the discussion so that truth and falsity become irrelevant.

In this way, Frankfurt contends, bullshit is an even greater enemy of truth than lies. This may be an even more important argument than Calbuzz made in our essay “The Death of Truth: eMeg and the Politics of Lying” back in July.

As we explained yesterday, Jerry Brown carried the independents in California even though the National Election Pool exit poll by Edison Research showed Whitman winning them 47-43%. That’s only because the NEP exit poll didn’t actually survey actual independents – or “Decline to State” voters as they’re known in California. They called “independent” anyone who didn’t think of him- or herself as a Democrat or a Republican.

We harp on this because we want to bust the myth that Whitman carried the independents in California BEFORE it becomes part of the historical narrative about the 2010 election. (Like the so-called “Bradley Effect” has become part of mythology. This is the false belief that voters lied to pollsters before the 1982 governor’s election because they didn’t want to appear racist when being surveyed. Long story short: the polls were right among precinct voters but they didn’t count absentee voters and George Deukmejian beat Tom Bradley among absentees who had already voted.)

Here’s the point: Brown won the moderates 60-35% and he beat Whitman in the polls that surveyed actual DTS – independent — voters. To win statewide in California you have to carry your party, win the independents and make some inroads into the other party. That’s what Brown did.

But Whitman’s standing with independent voters is just one of the myths being perpetuated about the 2010 election. And though it’s of immediate concern in California, it’s likely not the most important fiction at large in the journosphere.

Let’s take the “historic repudiation of Barack Obama and the Democrats,” the “powerful ideological shift” or whatever formulation is most current.

Didn’t happen.

As the notoriously neutral Cliff Young and Julia Clark, pollsters at Ipsos Public Affairs, argue in a lucid piece published by Reuters:

Pundits and politicos alike would have us believe that the Obama era is over, with the general elections in 2012 being a mere formality to an imminent Republican resurgence. Obama went too far left, or so the argument goes, and the Republican gains this year are a leading indicator of a re-adjustment.

In our view, this perspective is fundamentally wrong: the results of the present mid-term elections have little to do with the probable outcome of the general election in 2012 . . .

The 2010 electoral cycle, with the poorest performing economy in a generation, was a change election which favored the party out of power – the Republicans. This means that there was no fundamental shift in American values, or a “new Republican mandate,” but instead that the election was the result of the natural ebbs and flows of voter sentiment, driven by larger economic forces.

Then there’s the “rejection of Obamacare” – an odious label the Republicans use to describe the health care reforms passed by Congress and which some numbskull journalists insist on mimicking.

As CNN reported Wednesday, according to the Kaiser Health Tracking Poll (a very professional and reliable outfit and wholly transparent): Americans are split and conflicted about their opinion of the new health care reform law. . . 42 percent have a favorable opinion of the law, compared with four in 10 who have an unfavorable view of the new measure. The survey indicates that roughly one-third of Americans are enthusiastic about the law, almost one-third are angry about it, but more than half are confused when it comes to health care reform.

According to CNN’s digest of the survey, about half of adults say they’d like Congress to repeal all or parts of the health care reform law. But when asked about specifics, most want to keep key provisions. More than 70% would keep the tax credits to small businesses and financial help to Americans who don’t get insurance through their jobs. And a majority wants to keep provisions that close the Medicare doughnut hole and prohibit denying coverage due to pre-existing conditions.

As Kaiser reported: It is unclear how much public support House Republicans will find should they attempt to repeal or dismantle the law. Overall, about a quarter think the law should be entirely repealed and another quarter think only parts should be repealed, while about two in ten think the law should be left as is and another two in ten want to see it expanded. Still, even among those who voted for Republican candidates and those who say they want to repeal parts or all of the law, majorities still want to keep some of its most popular provisions.

So much for the “mandate” to undo health care reform. If Obama and the Democrats have any spine, they won’t be stampeded by those who would do the bidding of the medicopharma lobby.

Besides, as our old friend E.J. Dionne at the Washington Post, digesting Ruy Teixeira and John Halpin of the Center for American Progress, and the very smart Hendrick Hertzberg of the New Yorker argue, the electorate that turned out in November 2010 was not the same electorate that showed up at the polls in November 2008: it was older and whiter. So talking about what “the people” are demanding – as so many Washington pols are wont to do – is just so much (there’s no nice way to put this) bullshit.

And while we’re on the subject of bullshit: Let’s not forget all those Rasmussen polls that predicted elections everywhere wrong, wrong, wrong and which appear also to have had an outsized influence early in election cycles of creating narratives that showed Republican candidates doing far better than public polls were showing.

For further detail, read Nate Silver’s FiveThirtyEight blog at the New York Times where he explained that “polls conducted by the firm Rasmussen Reports — which released more than 100 surveys in the final three weeks of the campaign, including some commissioned under a subsidiary on behalf of Fox News — badly missed the margin in many states, and also exhibited a considerable bias toward Republican candidates.”

And don’t miss poll wizard Mark Blumenthal, now ensconced over at Huffington Post, who reported:

A remarkable bi-partisan group of campaign pollsters released an open letter this afternoon that assailed the “sometimes uncritical media coverage” of the “proliferation” of public pre-election polls that fail to disclose basic information about how they are conducted and that “have the capacity to shape media and donor reactions to election contests.”

The authors of the letter — 9 Democrats and 10 Republicans — amount to a virtual “who’s who” of campaign pollsters, the political consultants that conduct the opinion surveys sponsored by political campaigns for their internal use.

Their message is a bit unusual: At a time when political journalists and bloggers are busily scoring the accuracy of the final public election surveys, these pollsters called on the news media to judge the quality of polls based on “the professionalism with which they are conducted” rather than “their accuracy in the closing weeks of the election.”

More specifically, the campaign pollsters urged journalists to hold public polls to disclosure standards of the American Association for Public Opinion Research (AAPOR) that call on pollsters to release details such as the exact wording of questions, the demographics of their samples, the methods used to draw their samples and interview voters and the response rates they obtain.

Loyal readers of Calbuzz will note that back in October 2009, we laid out the kinds of standards we’d apply in taking polls seriously and while we have, from time to time, made mention of private polls and those that don’t adhere to AAPOR standards, we’d consistently used them only as referential data – not as principal measures of any horse race.

Our point, dear Calbuzzers, is this: Don’t buy a bag of bullshit just because it’s in a pretty package. The best spin is true.

How Did the Armies of eMeg Blow the Nicky Story?

Wednesday, October 6th, 2010

Two news items emerged yesterday to underscore some questions Calbuzz has puzzled over since last week’s revelations that Meg Whitman employed an undocumented housekeeper for nine years, fired her unceremoniously and never lifted a finger to help her resettle or become a legal resident.

1) An Ipsos Public Affairs Poll for Reuters found that nine in 10 people know about the incident and it makes a net 13% of voters less likely to support the billionaire Republican candidate for governor and, 2) The total amount of lost wages and expenses that the housekeeper, Nicky Diaz, is seeking to be paid is $6,210 – less than she pays her campaign manager every two weeks.

Here’s what we don’t get:

Why didn’t Whitman and her husband, Dr. Griffith Harsh IV, do something for Nicky? Why not spend $20,000 or so (or more, if need be) to hire her the best immigration attorney she could find to help her see what could be done to stay in the country or ease her return or whatever?

Why not offer her a year’s severance (about $18,000) or help her with re-settlement costs in Mexico? She was, in eMeg’s words, “a member of our extended family” (or as Meg said in one press conference, Freud never sleeping, “an extended member of our family”).

Okay, so Whitman and Harsh had to fire Diaz once they knew she was here illegally, if you buy their story. But they didn’t have to kick her to the curb. They might have avoided statements like this one from Nicky on Tuesday: “Meg, don’t say I was part of your family because you never treated me like I was.”

They could have tried to help her, which would have the advantage of being the right thing to do, would have made everyone feel better about themselves and – not insignificantly – would have demonstrated a measure of decency and compassion when the whole incident became public. Which leads to our second question:

Why – if as Whitman said last week,  she told her senior campaign advisers about the matter at the time — did she not disclose the whole thing publicly back in June or July of 2009?

Sure, she would have taken some guff from Steve Poizner and/or Tom Campbell, who were then challenging her for the GOP nomination. But everyone – everyone – would have understood how she could have wound up with an undocumented housekeeper.

That’s a common experience for many Californians of means and Whitman could have used herself as an example of how complicated the immigration issue is, and why we need a better system for employers to verify the status of people they hire (and make it believable).

Moreover, according to Political Consulting 101, this is standard operating procedure: control the bad news, put it out yourself, do it early to inoculate against a late hit. It borders on campaign consultant malpractice to have handled it as it was handled (unless, of course, Meg herself decided she would just keep the story a secret – ssshhh).

Whitman says she didn’t want to expose Nicky to the possibility of deportation. But had she actually done something to try to prevent that, or helped her in any way, she could have prevented the worst effects from what consultants always warn their clients: assume that everything that can come out will come out.

Calbuzz has tried to ask some of the consultants who were on Meg’s payroll back then – some for a quaint $25,000 a month – whether they knew about the housekeeper problem and what they advised. But nobody is returning our calls. We can’t figure out why.

Why did Whitman decide to attack Brown from a position of utter  weakness at the Univision debate, where the audience was overwhelmingly Spanish-speaking?

It was loopy enough that Whitman kept trying to get out ahead of Nicky’s attorney, the bombastic Gloria Allred, and kept getting blindsided by Allred’s disclosures. Everything was a smear and a lie and absolutely, 100% false. Until it turned out that it wasn’t. And Meg’s nose grew a little more.

All that aside, to turn to Brown on the stage in Fresno and wag a finger and charge him with sacrificing Nicky on the altar of his political ambition (such a line, you wouldn’t believe!) – what the hell was that?

Whitman knows Brown had nothing to do with Nicky’s hiring or firing and that there’s no evidence to support the charge that he had anything to do with the disclosure of her hiring and firing (if Brown had something he wanted to get out, the unpredictable loose cannon Allred would be right there at the waay bottom of his list of candidates).

But she made the aggressive debate charge as if she had some clear and compelling evidence that Brown had engaged in dirty tricks (spreading vicious truths?) when in fact she had bupkus.

So she very effectively led with her chin and Brown very effectively clocked her. Can’t stand on her own two feet, won’t take responsibility, no accountability, won’t crack down on herself. Brown could riff all day on this right-in-his-wheelhouse stuff.

How big is the impact of all this on Whitman’s campaign? Big. Already we’ve heard quantitative and qualitative reports about the bottom dropping out of Whitman’s support among Latinos. But it appears the effect may be wider.

The Ipsos survey, first reliable public poll to report findings regarding eMeg’s problem, in which Brown leads Whitman 50-43%, found that while about nine in 10 voters have heard about the story (and 9/10 of anything is huge in polling), 72% said it would make no difference in how they will vote.

But here’s the kicker: a net 13% of voters, including 11% of independents, said the incident would make them less likely to vote for Whitman. That’s one in 10 independents who are less likely to vote for Whitman because of this one incident.

The survey, conducted Oct. 2-4, included 448 likely voters, with a margin of error of +/- 4.7 percentage points.

If anything, we think, it understates the impact of the affair, although the Whitman campaign argues otherwise in a polling memo sent out to news media contending:

The race is still “too-close to-call.”  Jerry Brown and Meg Whitman are in a virtual tie among all the voters surveyed, with 43 percent for Brown and 41 percent for Whitman. The race is tied 30%-30% among the sub-set of voters who say they “strongly” support their choice and are unlikely to switch. Among the 85 percent of the sample we consider most likely to vote (based on past voting history, intensity of opinion, and demographic profile), the race is a dead heat at 44%-44%.

Brown continues to lead in the North and Whitman in the South. Whitman’s share of the Hispanic or Latino vote is still significant at 30 percent, compared to Brown’s 45 percent.

Whitman seems to have weathered the Gloria Allred attack, owing in no small measure to Allred’s negative image. Only 24 percent of California voters hold a favorable impression of Allred, while 68 percent have an unfavorable impression of her. By comparison. Brown and Whitman are seen in a better light. Brown’s favorable-unfavorable ratio is 51%-41% and Whitman’s is 44%-44%.

Putting aside the question of why they’re putting out a poll that shows their candidate losing, inquiring minds want to know: Is it remotely possible that 92% of voters have an opinion about Gloria Allred? Really?

We can’t wait for the data showing how she matches up one-on-one with Meg.