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Posts Tagged ‘Greenberg Quinlan Rosner’



LAT/USC Poll: Climate Change Bites eMeg’s Backside

Monday, October 25th, 2010

Long ago, Calbuzz suggested that Meg Whitman made a strategic blunder during the Republican primary when, in an effort to look conservative enough to beat Steve Poizner, she came out swinging against AB 32, California’s pioneering greenhouse-gas reduction law. Our point was simple: she had alienated independent and moderate voters who tilt the balance of power in California because, for them, protecting the environment is an important cause.

Whitman tried to soften her outspoken objections to AB32 as a job killer by meekly coming out (after much dithering and poll-taking, we suspect) against Prop. 23 – the Texas oil-company sponsored measure to essentially kill AB32. But the gambit didn’t work.

According to the LATimes/USC survey, which finds Brown leading Whitman 52-39% among likely voters, Prop. 23 is losing 32-48%. And there is, USC Political Science Professor Jane Junn tells the Calbuzz Green Eyeshade Division, a significant correlation (.37) between a vote on the measure and a vote preference for Jerry Brown. We can’t say for certain whether the dog is wagging the tail or if the tail is wagging the dog, but look at this:

Of voters supporting Prop. 23 – that is, who want to kill the state’s climate change law – 32% are voting for Brown and 57% are for Whitman. But among those opposed to Prop. 23 – the much larger group that would retain the law — 69% are for Brown and 25% are for Whitman. An opponent of Prop. 23 is nearly three times more likely to vote for Brown than for Whitman.

Likewise, among Whitman voters, Prop. 23 is winning 46-31%. But among the much larger group of Brown voters, Prop. 23 is losing by a crushing 20-64%. A Brown voter is more than three times more likely to vote against Prop. 23 than for it.

The only voters in favor of Prop. 23 are Republicans (43-34%), conservatives (51-29%) and those Whitman voters. Every other major demographic bloc is opposed to the measure, with independents (29-55%) and moderates (24-53%) looking a lot like Democrats (23-58%) and liberals (15-73%) on the issue.

Prop. 19, which would legalize marijuana for personal use, appears to be going down in flames, training now 39-51% in the LAT/USC survey. The only people for it are Democrats (51-41%), Independents (48-37%), liberals (66-27%) and – lo and behold – Brown voters (52-42%). Of course, younger voters favor the measure more than older voters, but there aren’t enough of them to affect the outcome.

Too bad for Brown. Those who favor the measure prefer Brown over Whitman 66-25% while those opposed to Prop 19 favor Whitman 50-41% over Brown. “Dope Smokers for Jerry”  hasn’t yet gotten off the ground, despite Democratic Party Chairman John Burton’s prediction that pot would be the key to Democratic victory. Maybe that’s partly due to the fact that the Attorney General opposes the measure.

The LAT/USC survey also finds Prop. 25, which would lower the threshold for passing the state budget to a majority from two-thirds, is well ahead – 58-28%. That’s almost certainly due to the add-ons like denying legislators their pay and per diem every day a budget is late. But no matter, it appears in strong shape – winning in every demographic category, including a slight lead among Republicans and conservatives.

BTW, according to Professor Junn, Prop. 25 also correlates significantly with a vote for Brown (.35) as does Prop. 19 (.28). We just can’t say for certain which is the driver and which is along for the ride.

The Democratic firm Greenberg, Quinlan, Rosner and the Republican firm American Viewpoint conducted the poll for the Los Angeles Times and the USC College of Letters, Arts and Sciences, calling landlines and cellphones Oct. 13-20.  A random sample of 1,501 California registered voters were called, including an oversample of Latino respondents for a total of 460 Latino interviews. The survey identified 922 likely voters for whom the margin of error is +/- 3.2%. The margin of error for Latinos is +/- 4.6%.

To be included in the likely voter sample, respondents must have voted in 2006 and 2008, said they were “almost certain” or “probably” going to vote in 2010 and rated their enthusiasm about voting as 5 or higher on a 10-point scale. Those who registered since the 2008 election were included if they met the enthusiasm standard and said they are “almost certain” to vote this time around. Likely voters also included those said they have already have voted by mail — about 7% of voters surveyed.

PS: For an important update on how California voters regard immigration, see Cathy Decker’s article in the ByGodLATimes. For the Times report on the propositions, click here.

LAT/USC Poll: The Center is Holding for Brown, Boxer

Sunday, October 24th, 2010

Months ago, Jerry Brown’s campaign manager, Steve Glazer, told us he thought the race for governor between his guy and Meg Whitman would either be very, very close or a blow-out for Brown. With Whitman spending more than $160 million thus far and her spinmeisters claiming that their private polling was showing the race neck-and-neck, most analysts have been reluctant to acknowledge that public surveys have consistently shown Brown breaking away.

That’s hard to do today with the big Los Angeles Times/USC survey finding Democrat Brown — with overwhelming support from independents, moderates, Latinos and women — leading Republican Whitman 52-39% among likely voters, compared to 49-44% last month. And that’s with a survey model that gives the GOP a huge enthusiasm advantage, pegging likely voters at 44% Democrat and 40% Republican – far closer than the 13% difference between them in official registration.

Among key constituencies who tilt the balance in statewide races in California, Brown leads 61-24% among independents, 59-30% among moderates and 61-27% among Latinos – not to mention his 55-34% advantage among women, who comprised 53% of the LAT/USC likely voter universe.[Results and crosstabs here.]

The survey also shows Democratic U.S. Sen. Barbara Boxer with a smaller but still hefty 8-point lead over Republican Carly Fiorina – 50-42% — with Fiorina doing better among conservative-leaning constituencies than Whitman, especially in the Central Valley. Like Brown, Boxer has consolidated the vote among classic Democratic blocs and she has huge leads in Los Angeles and the Bay Area. Despite heavy breathing from the national press corps, the race is essentially unchanged in the LAT/USC survey, from 51-43% last month.

The poll suggests – as did another from the Public Policy Institute of California last week – that Whitman has been unable to develop support beyond the conservative, Republican base vote in Southern California and rural areas of the state. Despite all the money she has spent on television commercials, key blocs of voters – including women, Latinos and middle-of-the-road Californians — just don’t like her.

While Brown’s overall favorability is nothing to write home about – 48% favorable versus 44% unfavorable, at least Krusty is on the plus side. eMeg is below water at 37% favorable and 52% unfavorable. About seven in 10 Republicans and conservatives give her favorable marks, but  among independents, only 18% have a favorable view of her compared to 69% with an unfavorable view; Latinos have a 2-to-1 unfavorable view of her at 26-52% and women are fed up with her too – 33% favorable compared to 55% unfavorable.

Exactly what women find objectionable about Whitman is hard to pin down from the LAT/USC data. But here’s one clue: When asked how well Whitman handled her “nanny situation,” 38% of women said “well” and 54% said not “well.” (BTW, 26% of Latinos said “well” compared to 68% who said not “well.”)

Brown was also judged better than Whitman in terms of understanding people, speaking plainly, knowing how to get the job done and, by-2-to-1, telling the truth. The 54-year-old Whitman had only slightly better marks than the 72-year-old Brown on having the energy to get the job done and being decisive.

In the Senate race, Boxer and Fiorina each are pulling about eight in 10 votes from of their own party vote, but Boxer has a big 58-26% lead among independents and a 59-31% lead among moderates. Fiorina is leading Boxer in Southern California outside of LA 51-39% and in the Central Valley 53-40% which is why she’s running closer to Boxer than Whitman is to Brown.

Boxer’s favorability is pretty weak – 44% favorable and 50% unfavorable. But it’s better than Fiorina’s – 36% favorable and 43% unfavorable. Importantly for Boxer, independents like her a lot more than they do Fiorina: 50-42% favorable for Boxer compared to 16-60% unfavorable for Fiorina. And while women aren’t exactly wild about Boxer – 47-46% on the favorable side – they don’t care for Fiorina at all: they rate her 32% favorable and 45% unfavorable.

The Democratic firm Greenberg, Quinlan, Rosner and the Republican firm American Viewpoint conducted the poll for the Los Angeles Times and the USC College of Letters, Arts and Sciences, calling landlines and cellphones Oct. 13-20.  A random sample of 1,501 California registered voters were called, including an oversample of Latino respondents for a total of 460 Latino interviews. The survey identified 922 likely voters for whom the margin of error is +/- 3.2%. The margin of error for Latinos is +/- 4.6%.

To be included in the likely voter sample, respondents must have voted in 2006 and 2008, said they were “almost certain” or “probably” going to vote in 2010 and rated their enthusiasm about voting as 5 or higher on a 10-point scale. Those who registered since the 2008 election were included if they met the enthusiasm standard and said they are “almost certain” to vote this time around. Likely voters also included those said they have already have voted by mail — about 7% of voters surveyed.

How eMeg’s Spending Is Like Quantum Physics

Tuesday, April 6th, 2010

In the study of physics, the “standard quantum limit” is the point at which the precise magnitude of a physical quantity can no longer be measured.

Two months before the primary election for governor, Meg Whitman’s unprecedented campaign spending — including another cool $20 million tossed in late Monday — has hit the standard quantum limit of politics: its effect on the governor’s race has moved into unknowable territory.

To any would-be prognosticator, seer or soothsayer Calbuzz offers this verbum sapienti: Like scientists mulling data from the Large Hadron Collider, we have no idea what the effect of $100-150 million in campaign spending will do in a California statewide election, because we’ve never seen anything like it.

As the new USC/LA Times poll makes clear, billionaire political novice eMeg has thus far used a record-shattering $47 million plus to bury primary rival Insurance Commissioner Steve Poizner deep beneath a 40-point lead. Confirming earlier PPIC and Field  surveys, she’s also edged slightly ahead of Democrat Jerry Brown, the Attorney General, who’s surely contemplating the uncertainties of running against Quantum Mechanics Meg and her possible $150 million campaign fund.

As Lou Cannon wrote in Politics Daily last week:

“Given Brown’s long preoccupation with campaign finance, there is a touch of irony to his present predicament… Brown seems shaken by the magnitude of the Whitman commercials. He complained during my interview that Whitman had reduced “the public space of America to a 30-second commercial on sports and entertainment shows.” Later, again deploring Whitman’s spending, he said. “The future of our very way of government is at stake in this election.”

Some among the cognoscenti wonder if voters will, at some point, find a chalk-on-a-blackboard cognitive dissonance created by a candidate who spends with no limits  to become  governor in order to cut spending.

Others suggest that as Whitman’s spending keeps growing exponentially, it will bump up against some outer limit where cash begins to have diminishing returns, or even a negative impact, as voters find repulsive her free-spending ways amid the state’s worst recession in a generation.

If so, she sure hasn’t hit that limit yet. As USC/Times and other polls make clear:

1-For now, at least, the pro-choice Whitman has erased the gender gap that has historically benefited Democratic candidates in statewide races. In the USC/Times poll she led 44-38% among women; in the other two big independent surveys, Whitman and Brown were essentially tied: 45-43% in her favor in the Field Poll and 43-40% for Brown in PPIC.

2-She’s splitting the independents and is virtually tied among moderates, while Brown has yet to consolidate even six in 10 Democrats and just two thirds of the liberals.

3-Her as-yet-unchallenged campaign narrative — declaring business experience a crucial credential for running government – may be preposterous in the wake of the banking and derivative scandals and a worldwide recession, but it’s making some inroads among California voters: In last fall’s USC/LAT poll, voters were divided evenly on whether business or government experience was the best qualification. Now, business experience has a slight plurality – 40-35%.

As our friend Cathy Decker of the Los Angeles Times put it: “The survey demonstrated how thoroughly Whitman, the billionaire former head of eBay, has dominated the California elections thus far.”

About 65% of all voters say they’ve seen TV ads and 75% of those people have seen Whitman ads. The effect is powerful.

Jesse Contario of Greenberg Quinlan Rosner (one of the firms that did the poll) told Calbuzz that voters who have seen Whitman ads favor her 53-40% over Brown, compared to voters who have not seen ads at all, who favor Brown 40-33%. Moreover, among voters who say they’ve seen ads, but not Whitman’s (i.e., they’ve seen Poizner ads or think they’ve seen ads for Brown), Brown leads 48-36%.

Calbuzz told you back in March: eMeg’s money — now $59 million of her own invested — is moving voters. But maybe not as much as you might think.

Whitman’s favorable-to-unfavorable ratio was 17-14% in the USC/LA Times poll last fall; now it’s 30-23% — a net improvement of just 4%. That’s not a lot to show for $47 million, especially when just 8% of her support is very favorable.

Fortunately for Brown, very little of Meg’s increased favorability has come from Democrats and independents. In fact, her Democratic favorability went down from 12-19 in the fall to 21-31 now – a net decrease of 3%, while her independent favorability went from 16-14% in the fall to 25-21% now, a net improvement of just 2%.

eMeg’s big jump came among Republicans who favored her 26-8% in the fall but 47-12% now – a net pick-up of 35 percentage points.

Moreover, while Whitman is beating Brown 50-38% among white voters, she’s losing blacks 45-22% (a number that historically seems likely to move to about 90-10% by the end of the race) and 52-29% among Latinos (even before Whitman’s views on immigration and Brown’s history with Latinos have been put out there).

“Her $47 million has grown her name ID but hasn’t cemented any strong feelings for her candidacy,” said Brown campaign manager Steve Glazer.

Still, for Brown, the political standard quantum limit factor poses a dilemma.

Although his campaign fund of $15 million might seem impressive in any other year, in 2010 it suggests that in the end he will be able to afford 12 to 15 weeks of advertising.

For Brown, the question is when he goes on the air.

Conventional wisdom holds that he should save his resources until the fall, when voters are paying more attention and he can close the argument. But the quantum physics of Whitman’s spending have blown out all the theories of conventional wisdom.

Brown can expect to be battered on a daily basis by Whitman starting with the day after the primary – or even before – and he needs to think about stopping the bleeding before she has totally defined him and herself and he’s in a Poizner-like hole too deep to escape.

But if he goes on the air now and tries to knock Meg down a peg, he’ll burn through resources he’ll desperately need when he’s facing down the barrel of a huge cannon this fall.

Democratic Gov. Gray Davis had to make a decision in the winter of 2001, when former LA Mayor Dick Riordan, the favorite to become the Republican candidate against him, started gaining popularity among Democrats and independents.

In order to keep him from making further inroads into Davis’s base, Davis went on the air and attacked Riordan from the left on abortion. Little did they know that the attack would also weaken Riordan among Republicans, causing his candidacy to collapse.

Brown, it appears from the USC/LA Times poll anyway, does not yet have a similar problem. Whitman’s favorability among Democrats and independents has not grown and Brown still has an edge among self-described moderates, 44-41%. This helps explain why Brown’s campaign brain trust feels confident in holding fire while Meg continues to spend millions.

At the same time, if Brown was counting on Poizner to take a bite out of eMeg, he’s likely to be disappointed.

The embarrassing spectacle of Poizner being booed and picketed by hundreds of high school students, teachers and administrators from Mt. Pleasant High last week, after hoping to boost his chances by writing a feel-good book about them, is just the latest misstep in a campaign that has been full of them.

As eMeg henchman Mike Murphy tweeted last week: @stevepoizner gives a master class in how to turn a campaign puffery book into an utter disaster. Typical TV newsclip: http://bit.ly/dirAyU.

Ouch.