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Posts Tagged ‘favorability’



Mining the Field Poll: Climate Change, Gov, Senate

Monday, July 12th, 2010

Buried in last week’s Field Poll were some nifty data that confirm something Calbuzz has been arguing for quite a while: that California’s pioneering climate-change law, and now Prop. 23 which seeks to suspend it, is a key political marker in the governor’s race and in the Senate race as well.

The Field Poll found Jerry Brown and Meg Whitman in a statistical tie – 44% for Brown and 43% for Whitman. When a political contest is tied, analysts like to find variables that demonstrate powerful — significant — differences.

Party registration is always one of the most muscular variables. About 74% of Democrats are supporting Brown, for example, and about 80% of Republicans are supporting Whitman.

The Field Poll  also found that Prop. 23, the measure to suspend AB32’s requirement to rollback the level of greenhouse gases in California, is running behind, with 48% of the voters opposed and 36% in favor – generally regarded as a weak starting point for a ballot measure.*

But a separate crosstab that the Field Poll ran at our request showed that voters who favor Prop. 23 are supporting Whitman over Brown by 55-34% while those who oppose the measure are supporting Brown  by 54-34% — virtual mirror images.

At the same time, and even more impressive: Whitman voters are supporting Prop. 23 by 45-36% but Brown supporters are opposing the measure by an even stronger 60-28%. These are differences you can call statistically significant.

Some, but not all of this is the effect of party registration, since Democrats oppose Prop. 23 by 57-31% and Republicans support it 47-33%. But it’s also clear that there’s some powerful correlation going on between opposition to overturning AB32 and who voters are supporting in the governor’s race.

It’s important, too, that independents – who are supporting Whitman over Brown by just 42-39% — also are opposed to Prop. 23 by 53-29%. If Brown makes those independents aware that Whitman has called for a suspension of the state’s climate-change law, it could create a problem for Whitman among this important group of voters.

There’s a strong connection between Prop. 23 and the Senate race, too.

Fiorina voters favor Prop. 23 by 47-34% while Boxer voters are opposed 62-27%. At the same time, supporters of Prop. 23 favor Fiorina over Boxer by 58-35% while opponents of Prop. 23 favor Boxer 60-32%.

The undecideds in the Senate race are opposed to the measure 47-28% — giving Boxer an opening to make inroads among voters who haven’t made up their mind about the Senate race but who know for sure they don’t want to roll back California’s climate change law.

Digging further into the Field Poll crosstabs yielded some other nuggets:

— Brown’s favorable-unfavorable ratio among Democrats is just 68-15%, the reverse of his standing among Republicans which is 68-15% unfavorable. But among non-partisans – the true swing vote in California — Brown’s got a further problem: his standing is 47-34% unfavorable. On the other hand, his ratio is 50-34% favorable among moderates.

— Among voters age 18-29, 35% have no opinion about Brown, among voters 30-39, 33% have no clue about him and three in 10 Latinos have no opinion about him. In other words, Brown has an enormous task ahead introducing himself to young voters before they hear about him from Whitman.

— Whitman’s got favorability problems of her own. Her status among Republicans is 65-18% favorable and among Democrats it’s 60-20% unfavorable. Like Brown, the independents have an unfavorable view of her – 46-40%. Unlike Brown, moderates have a negative view of her, too: 45-39% unfavorable.

— Despite spending a jillion dollars on TV and radio ads in the past few months, she’s not much better known among the 18-29 year-old voters than Brown is: 30% have no opinion of her and among those who have an opinion it’s 43-27% unfavorable. (The younger voters who know Brown like him a lot more: 39-26% favorable.)

— Worst of all for eMeg: women don’t seem to like her much. Her favorability, which is 42-40% on the unfavorable side is driven mostly by women. Men see her favorably 43-41% but women lean 43-37% unfavorable.

* Since the initiative and referendum were created just after the turn of the century in California, the “no” position on propositions has beaten the “yes” position about two-thirds of the time. When a proposition begins with less than 60% support, it’s historically in trouble. That can change if enough money and resources are thrown into the mix. But it’s tough. It doesn’t help the “yes” side when proponents advance silly arguments like we heard last week from John Kabateck, Executive Director of the National Federation of Independent Business/California, a co-chair of the Prop. 23 campaign.

Here’s the question that Field asked:

Have you seen, read or heard anything about a statewide ballot proposition to suspend state air pollution control and greenhouse gas emission laws until unemployment is reduced in California?

(As you know) this proposition would suspend state laws requiring reduced greenhouse gas emissions that cause global warming until California’s unemployment rate drops to 5.5 percent or less for four consecutive quarters. It requires the state to abandon its comprehensive greenhouse gas reduction program that includes increased renewable energy, cleaner fuel requirements and mandatory reporting and fees for major polluters such as power plants and oil refineries until the suspension is lifted. If the election were being held today, would you vote YES or NO on this proposition?

The complaint from the so-called “California Jobs Initiative”?

Most importantly, the survey failed to mention anything about the costs of AB 32 implementation, which are projected to run in the billions in higher electricity, natural gas, gasoline and diesel costs and to cause the loss of over a million jobs.

And then — we’re not making this up — after trashing the poll, they trotted out the old chestnut: “the only poll that counts is the one on election day” argument.

“The only poll that matters is the one that will go before voters on November 2nd, “concluded Kabateck. “We’re confident that when voters have all the facts they’ll vote for jobs, affordable energy and fiscal responsibility – that means a Yes vote on Prop. 23.”

Babs vs. Carly: Choice Will Be a Crucial Difference

Thursday, July 8th, 2010

Calbuzz caught up with Barbara Boxer Tuesday, at the tail end of Day One of her old-school campaign flyaround, and was intrigued to find that her biggest applause line came on the issue of abortion.

As a new Field Poll showed Boxer with a slight 47-44% lead over Republican nominee Carly Fiorina, the Democratic incumbent peppered the speeches on her “Jobs for California” tour, which focused mainly on the economy, with references underscoring stark contrasts on social issues between her and Fiorina, including her own staunch pro-choice position and the Republican’s extreme pro-life stance.

No pro-life candidate has won at the top of the ticket in California in a race for governor or Senate in more than two decades. And the new poll shows a considerable gender gap which suggests that Boxer may be benefiting from her stand on choice compared to Fiorina’s, even before the issue is driven home to voters.

Overall Boxer trails Fiorina, 42-49% among men, but leads 51-40% among women. But here’s how that comes to be: Boxer runs 19 points better among Democratic women (79-12%) than among Democratic men (70-22%); nine points better among Republican women (12-81%) than Republican men (8-86%) and 10 points better among independent women (49-35%) than independent men (46-42%).

In other words, Boxer is running better among women than she is among men across all party lines.

At a time of 12.7 percent unemployment in the state, the political purpose of Boxer’s 36-hour, nine-city barnstorm was to claim credit for saving or creating several hundred thousand jobs* because of her vote for the 2009 stimulus bill, and to claim that more are on the way with gauzy promises about development of a new green energy industry.

But we’ve long argued that abortion and other values issues could be critical in the Senate race, despite the conventional wisdom that economics is all that matters in 2010. That’s why we thought the pro-choice Tom Campbell would have made a tougher Republican general election opponent for Babs, except for the inconvenient fact that he can’t win a GOP primary.

“I do think she’s out of the mainstream,” Boxer said of Fiorina in an interview.

Speaking Tuesday night in Santa Barbara (World Headquarters of the Calbuzz Department of Alliteration, Syntax and Sales) Boxer drew polite applause at an outdoor rally of local Democrats as she reprised her talking points spiel about jobs for the fourth time that day.

But the most spontaneous, emotional ovation came when she let loose an oldie but goody line about protecting abortion rights: “This election is about who’s going to stand up for a woman’s right to choose.”

Answering Calbuzz questions in the candidate’s van on the way back to her Gulfstream III charter, Boxer elaborated on the issue, saying on the day before the new Field Poll came out that she’ll be helped among “independents and Republican women” by the hard line, pro-life stance of Fiorina. The Hurricane has said during the campaign that “I absolutely would vote to overturn Roe v. Wade if the opportunity presented itself.”

“Her view is so radical,” Boxer said. “It’s more radical than any other Republican woman in the Senate who opposes choice.”

Boxer’s comments also touched on a constellation of other, non-economic issues which offer her opportunities to exploit Fiorina’s positions among independents and moderate Republicans:

–Palin – Boxer expressed delight over Fiorina’s endorsement by the right-wing former GOP vice presidential nominee Sarah Palin, which she views as a crucial signifier for voters who may not know much about iCarly: “It’s very important,” she said of the endorsement. “I’m glad she made that endorsement. The endorsement speaks volumes.”

-Climate change – Boxer emphasized her strong opposition to the proposed suspension of AB 32, California’s landmark greenhouse gas emissions legislation, which Fiorina views as “job killing”  government over-regulation. Hurricane Carly also has expressed doubts about the science of climate change and characterized as “worrying about the weather” Boxer’s focus on the issue. “My opponent confuses climate and the weather,” said Babs.

–Gun control – Both in the interview and in her speech, Boxer recalled Fiorina’s Second Amendment purist pronouncement in the primary: “If you are on a suspected terrorist watch list, she supports your right to buy a gun.” And she contrasted her support of California’s assault weapons ban with Fiorina’s opposition to the measure.

Beyond these issues, she also attacked Fiorina over her support for expanded offshore oil drilling, another issue on which Boxer’s stance may gain support from independent and moderate voters.

“She’s with the ‘drill baby drill’ crowd – that’s why she got the endorsement of Sarah Palin.”

According to the Field Poll, Boxer’s favorability among voters has taken a serious hit in recent months — it’s now 41% favorable and 52% unfavorable, not much changed from 38-51% in March but down considerably from 48-39% in January. At the same time, Fiorina’s favorability has improved to 34-29%, from 20-22% in March and 16-18% in January.

Moreover, the proportion of voters who approve of Boxer’s performance as Senator has dropped lower than it’s been since February 2006 and now stands at 42% approve and 48% disapprove. These are not good numbers. Her approval rating among Republicans is 11-80%; among Democrats just 66-20% and among independents a negative 36-40%.

On the other hand, in a match-up with Fiorina, Boxer is — for the moment at least — holding her own among independents and moderates. While Boxer leads 75-17% among Democrats and Fiorina carries Republicans 83-10%, it’s Boxer who is leading among independents with 47-39%.

Likewise, while Boxer has 84% of the liberals who account for 23% of the voters and Fiorina has 80% of the conservatives who make up 36% of the electorate, Boxer leads by a healthy 53-34% among the moderates who comprise 41% of the voting population.

The Field Poll surveyed 1,005 likely voters, including a random sub-sample of 357 voters, June 22-July 5. The margin of error for questions asked of all voters is +/- 3.2% and for questions asked of the sub-sample (including favorability) it is +/- 5.5%. Calbuzz has been refused the opportunity to subscribe to the Field Poll and has obtained the results elsewhere.

The mail’s comin’ on the stagecoach tomorrow: As widely reported, Babs on her statewide odyssey unveiled some pretty good lines responding to Carly’s now-famous, snide and snotty open mic dis of Boxer’s hair: “I’ve decided that if everyone in California who’s ever had a bad hair day votes for me, I’ll win. I’m going for the bad hair vote.”

Too bad it took nearly four weeks to come up with a snappy rejoinder, putting her in a tie with Jerry Brown for the Geezer Response Time team award for campaign 2010

*(Upon passage of the stimulus bill, aka the American Recovery and Reinvestment Act of 2009, Boxer put out a press release that predicted the measure would save or create 400,000 jobs in California.  She now acknowledges that she doesn’t know for sure how many jobs it’s generated. At times she cites a figure of 150,000, which she attributes to the governor’s office; at others she uses a figure of 340,000 contained in a report issued last April by the Council of Economic Advisers).

Gov Race Even but eMeg’s Negatives Have Soared

Wednesday, July 7th, 2010

The California governor’s race remains essentially a dead heat, according to the latest Field Poll, which finds a slight shift overall in favor of Democrat Jerry Brown at 44% compared to Republican Meg Whitman at 43%. In the last Field Poll in March, Whitman led Brown 46-43%.

But the finding in the survey that jumps out at Calbuzz is this: Whitman’s favorability rating, which was 40-27% positive in March has taken a huge hit. Her unfavorable rating has soared 15 points to 42% while her favorable has not budged one iota and remains at 40%.

In part that’s the effect of the $25 million negative campaign against eMeg by her Republican primary rival Steve Poizner. But it’s also after Whitman herself has spent more than $100 million, including about $2 million a week since the primary was concluded a month ago. Ouch.

Moreover, it looks like the attack ads on Whitman by Brown’s labor allies — including California Working Families 2010 — have had their intended effect: to increase Whitman’s negatives and keep her from pulling away from Brown during the summer, before he can afford to put his own ads on TV.

Meanwhile, Brown’s favorability is only marginally changed from March. It’s 42-40% favorable today, compared to 41-37% favorable before. (Of course, Brown’s favorable was 50-25% back in March of 2009, but that was when he was just the new Attorney General and not a candidate for governor with rivals.)

Whitman has gained some ground with Latinos, among whom Brown now leads 50-39% compared to 54-25% in March. Apparently, eMeg’s spending $600,000 a week on Spanish-language media while Krusty has yet done virtually nothing to reach out to Latinos has had some effect, even though Whitman took some harsh anti-illegal immigration stands during the primary campaign.

Whitman has not done as well as might have been expected with independents. She leads Brown marginally now, 42-39% among non-partisans compared to 50-36% in March. That’s a 3-point lead, down from 14 points. Both candidates are holding their party bases, although Whitman is doing better among Republicans (80-9%) than Brown is doing among Democrats (74-16%).

Whitman is winning about 75% of the conservatives, who make up 36% of the electorate, while Brown is winning about 80% of the liberals who account for 23% of the voters. In the battle for the critical middle-of-the-road voters – who make up about 41% of the electorate — Brown is ahead 49-35%.

Party remains a much stronger pull than gender: according to Field, Brown leads 45-41% among women while Whitman leads 46-42% among men. Democratic women favor Brown 72-14% while Republican women favor Whitman 79-10%.

The Field Poll surveyed 1,005 likely voters, including a random sub-sample of 357 voters, June 22-July 5. The margin of error for questions asked of all voters is +/- 3.2% and for questions asked of the sub-sample (including favorability) it is +/- 5.5%. Calbuzz has been refused the opportunity to subscribe to the Field Poll and has obtained the results elsewhere.

Unlike other polling organizations, the Field Poll chose not to sample a general election population when they fielded their June primary survey and therefore have no data on the Brown-Whitman race from then. Other surveys – by the Public Policy Institute of California and USC/Los Angeles Times – found Brown with a 5-6 point lead over Whitman. And a recent Reuters/Ipsos gave Brown a 6-point lead.

Each of those surveys, however, has a different methodology and sampling techniques and comparing them is considered by polling experts to be problematic. Nevertheless, some analysts create a sort of poll of polls and using that method, one could argue that the current Field Poll suggests a tightening of the race to a dead heat from a slight Brown advantage.

P.S. Calbuzz is not unmindful of the sharp disparity between these numbers and the Reuters/Ipsos survey we reported on just yesterday. Both polling outfits are reputable although in a pinch, we’d have to lean toward the Field Poll which is, by most measures, one of the most accurate, if not THE most accurate, polling firm in the country.

Up next: We’re expecting Field’s numbers on the Barbara Boxer-Carly Fiorina race for the U.S. Senate shortly and will bring our take on the state of that race when we do. We’ve also recently spent some quality time with Babs and will have a full report on our one-on-one interview with her — including a hair-curling look at Boxer’s true feelings about Hurricane Carly’s insult of her ‘do.

The Poizner Effect: Is Jerry Brown Blowing It?

Monday, June 28th, 2010

Four months before the November election, the  Jerry Brown-Meg Whitman race looks like a small band of desperadoes toting six shooters facing off  against a fully staffed division equipped with tanks, stinger missiles and .50 caliber machine guns.

Even so, we have to wonder if Brown doesn’t seem ruinously hellbent on employing the not-so-vaunted Poizner Strategy: keep your powder dry while constantly whining about how nasty and profligate the other side is, then fire everything you’ve got all at once, in a short burst at the end of the campaign.

Worked like a charm for The Commish, eh?

We at Calbuzz don’t pretend to be brilliant campaign strategists, and we freely stipulate that there are certain dynamics in the governor’s race that work strongly in Krusty’s favor. For starters, we hear that eMeg’s favorability is about 4-3 negative and – importantly – voters (especially Democrats and independents who might have been confused) understand after her bruising primary battle against Poizner that she is a Republican politician and a Wall Street insider, not some post-partisan Silicon Valley entrepreneur.

So, instead of being 10 points behind immediately coming out of the primary, which was the worst case for Brown, he came out of it 2-6 points ahead, depending on whose survey you believe. In a state that leans 8-10 points Democratic, Krusty’s not in a terrible position.

But, while he and his plucky little squad insist that eMeg’s multi-faceted, multi-million-dollar attack on him as a “failure” is a sign of weakness (because she first tried and failed to gain ground by running a positive ad), we would hereby like to state  the obvious: She’s on the air and he’s not!

Ergo: What she’s saying is being heard; what he’s saying (and believe us, there’s not much) is not being heard. By anyone.

And what’s Brown doing about this state of affairs? Pissing and moaning; Lord, ain’t life unfair:

The other side, kind of the apostles of darkness and ignorance, are well heeled. They have great political consultants. And they intend to bombard the airwaves. It’s almost like a hostile takeover of the public airwaves and of democracy itself. We gotta’ fight back and you’ve gotta fight back and I need your help.

Hey Krusty, it’s 2010. Your opponent’s a billionaire. Man up. A governor’s race is a no-whine zone.

Another problem: Remember that quaint old idea of a “news cycle,” from, oh, say 1974, when you could get something in the “morning papers” or on what they used to call “the evening news?” Brown seems to think those rules of media engagement still apply.

Memo to Team Krusty: when eMeg puts out an ad attacking you like she did last week, you’re not going to get into the story by putting out your point-by-point response in time for the next “news cycle.”

Because there is no more “news cycle.” It’s all happening now, in real time, on the internets. And you can’t comfort yourself by trying to argue that “nothing appeared in the papers, it was only on the web.” Memo II: Online news is no less penetrating than home-delivered and newsstand newspapers. In fact, the MSMs figure out what to say, in part, by reading the blogs, so your alleged “rapid response” was actually what you might call geezer response. BTW, we’re not the only ones to note this.

As Calbuzz has noted before, Brown’s main argument is that while he’s authentic, Whitman is artificial. As we’ve said, it goes like this:  “He’s the real deal; she’s a brand name. He’s meat and potatoes; she’s Mrs. Potato Head.”

“She’s a marketing creation,” said Brown campaign manager Steve Glazer. “The issues she purports to care so much about today, she never lifted a finger to do anything about in the past.”

True enough, but maybe irrelevant, if Whitman can bury her distant and even her recent past under a mountain of paid propaganda.

One important issue to watch: How she handles AB32. In order not to look too much like a Sierra Club symp in her primary battle against Poizner, Whitman called for suspending the state’s pioneering measure to roll back greenhouse gas emissions.

Now that a ballot measure has qualified to do just that, will Whitman have the stones to back the ballot measure that is backed by a whole host of nasty oil companies?

We asked eMeg’s spokeshuman, the volcanic Sarah Pompei, for the candidate’s position on the November ballot measure to undo AB 32 and got this response:

“Meg is carefully looking at the initiative now that it has qualified for the ballot.  In the meantime, she has proposed her own detailed plan to institute the one-year moratorium allowed by AB 32 to study the statute and ensure it will not lead to further job losses.”

Memo III: Instead of complaining about the inequities of campaign spending, this is  exactly the kind of issue Brown should be hitting on if he has any hope to getting sustained media coverage to counter-balance eMeg’s unrelenting (she was off the air for a total of two days!) advertising.

Why? A March Field Poll found California voters supporting AB32 58-38% and by a 69-29% margin, agreeing that “California can reduce greenhouse gases that contribute to global warming and expand jobs and economic prosperity at the same time.”

That’s exactly what eMeg says California cannot do. But if the Brown “campaign” had a big event pressing Meg on this issue, we must have missed it. (Which, of course, is possible, given that we’re just a couple of hacks plagued by early onset senility).

And while eMeg is spending $600,000 a week or so on Spanish-language advertising to try to convince Latinos that she’s not Pete Wilson (even if he is her campaign chairman), Brown’s campaign still has no one on staff in charge of outreach to the Hispanic community, leaving open the question of whether Brown does (as some Latinos believe) take the Latino vote for granted.

What Jerry has going for him is that the Republican brand gets only about 20% favorable among Latinos and the Spanish-language news media – at least what we’ve seen – don’t seem to eager to forgive Whitman’s polarizing talk about illegal immigration during the primary.

Here’s Brown’s dilemma: every day he and his merry band up in Oakland have to decide 1) when to engage, 2) what to say and 3) how much to put behind it. They can absorb a certain amount of negativity that will drive Brown’s favorability downward. But how far down can they afford to go before they change their strategic game plan?

It’s just a fact that Whitman is going to keep coming at Brown every day, in new ways, in different markets. True, the messenger has been somewhat discredited herself, but as the widely quoted Joseph Goebbels (and Morton’s Salt, Crest and Nike) proved, if you say something over and over, even if it’s not true, you can convince a lot of people of just about anything.

The pro-Brown independent expenditure committees are having this effect to some extent: they’re aimed at keeping Whitman from being able to build her favorability, which she desperately needs in order to get past 40-42% level of support in a head-to-head with Brown, who’s in the 46-48% range.

Brown argues that he’s got an outsider’s attitude and the experience to get California working again. Whitman argues that he’s a failure and that she’s got the experience to get California working again.

Bottom line: she’s making her case to millions of people every day and he’s not. It seems clear that it’s time for Brown to start talking concretely about how he would govern and how he would use the government to tweak California’s economy.

Or maybe nobody’s paying attention yet. We seem to recall Steve Poizner saying something to that effect.