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This just in – 34 years after the fact.

Former White House Press Secretary and  Calbuzz old friend Mike McCurry on Thursday revealed that his first job in politics was working for Jerry Brown’s 1976 stop-Jimmy Carter campaign for president in New Jersey, where Mike had just graduated from Princeton.

McCurry shared some juicy dish from those long-ago days, as he held forth at Brews & Views, the micro-public affairs forum that Lenny Mendoca of McKinsey and Co. organizes at his Half Moon Bay Brewing Co.

It was kind of a homecoming for McCurry, who used to fish off the Pillar Point Pier in nearby Princeton-by-the Sea when he was a San Carlos teenager at the late Ravenswood High School. Sipping a  Mavericks and answering questions, he noted that his first political gig included picking up Brown one morning at his hotel, where there was a bit of a stir because the bachelor California governor had had a sleep-over visitor in his room: Linda Ronstadt.

How synchronous that Jerry’s young driver would one day go on to serve as press secretary for Bill Clinton, against whom Brown would also run in 1992, and with whom Krusty famously nearly came to blows during a presidential debate.

My page views are bigger than your page views: Must read of the week is Ken McLaughlin’s take out on Meg Whitman’s extensive use of new technology tools, the best piece we’ve read detailing the scope and specifics of how Team eMeg is adapting them for campaign purposes.

Most intriguing to us is their practice of live streaming video from Brown’s campaign events back to their headquarters, which enables them to respond in real time to his every flip, flop and foible; coincidentally, Ken’s piece ran the same day we reported on Krusty’s caterwauling about being constantly recorded by the Empire of Meg, a wheeze that underscores the considerable distance between the communications capabilities of the Democrat and Republican candidates.

The former eBay CEO’s carpet-bombing of the airwaves generated the most political buzz during her $80 million march to victory over Steve Poizner in the GOP primary. But behind the scenes, her campaign served as a laboratory for new technology that will be unleashed against her Democratic rival, Jerry Brown, in the months leading up to the Nov. 2 election.

A glimpse into Whitman’s tech spending is startling: The latest campaign expenditure reports show she had spent $2.7 million through May 22 on website development and information technology alone — seven times more than Brown spent on his entire campaign.

“The incredible amount of money Whitman is spending allows her to buy every bell and whistle ever invented,” said Larry Gerston, a San Jose State political science professor. “And it fosters the perception that Jerry Brown is late to the party.”

Gee, we must have missed his arrival.

Jack Chang’s good yarn comparing and contrasting the two campaign’s ops  touched some of the same ground, but was most notable for the extraordinary exertions of Tucker Bounds, who actually portrayed Her Megness – presumably with a straight face – as the leader of “a movement.”

We’ve been innovative in the way we communicate, and that’s a product of the campaign trying to be as effective as possible in building support for what we see as a movement type of candidate,” said campaign spokesman Tucker Bounds.

He’s right, of course: listening to Meg, we can almost the strains of Dr. King: “Rich at last, rich at last, thank God Almighty, I’m obscenely rich at last.”

There he goes being thoughtful again: NYU’s Jay Rosen is one of the most imaginative, original and articulate thinkers about the future of the news industry, and the intersection of new media, old media and politics, and his recent essay, “Clowns to the left of me, jokers to the right: On the actual ideology of the American press,” despite its windy title, is worth a read for newsroom rats and political hacks alike.

Rosen rejects the clashing conventional wisdoms of the political right and left, that hold that political reporters are either a) liberal ideologues or b) corporate handmaidens, in favor of a perspective and vocabulary that examines the press as tribal creatures far more interested in the values and good opinions of peer members of what he calls “the church of the savvy” than any  belief system based on mere politics.

The Church of the Savvy…is my name for the actual belief system that prevails in political journalism….

Prohibited from joining in political struggles, dedicated to observing what is, regardless of whether it ought to be, the savvy believe that these disciplines afford them a special view of the arena, cured of excess sentiment, useless passon, ideological certitude and other defects of vision that players in the system routinely exhibit. As I wrote on Twitter the other day, “the savvy don’t say: I have a better argument than you… They say: I am closer to reality than you. And more mature.”

Now in order for this belief system to operate effectively, it has to continually position the journalist and his or her observations not as right where others are wrong, or virtuous where others are corrupt, or visionary where others are short-sighted, but as practical, hardheaded, unsentimental, and shrewd where others are didactic, ideological, and dreamy. This is part of what’s so insidious about press savviness: it tries to hog realism to itself.

Calbuzz sez check it out.

Seema seems everywhere: The ubiquitous Seema Mehta penned the best analysis of the whys and wherefores of Whitman picking a fight with the California Nurses Association as the forward shot of a broader attack to scapegoat unions as the source of most of California’s problems.

Laden with foreshadowing is the kicker of the piece, a strong quote from SacDem consultant Gale Kaufman, who led labor’s successful beat back of  Governor Schwarzmuscle’s attempt to make the same play back in 2005:

“She’s very used to getting her own way, and she’s used to buying things. Those two parts of her personality have become pretty clear during this campaign,” Kaufman said. “She just assumes that somehow if she bullies the unions, the unions are going to back off. Well, she doesn’t know the nurses, because they never back off.”

Today’s sign the end of civilization is near: White House press corps goes completely native.