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Posts Tagged ‘grassroots’



What Tsunami? Only 3 House Districts in Play

Sunday, October 17th, 2010

By Mackenzie Weinger
Special to Calbuzz

Beltway prognosticators sound ever more certain about Republicans seizing control of the House in a national electoral tsunami, but in California, only three of 53 congressional districts feature competitive races.

While today’s conventional wisdom suggests a GOP pick up of perhaps 50 seats nationally, which would end the reign of Speaker Nancy Pelosi of San Francisco, California Democrats are not expected to lose more than a seat or two, if that, from their current 34-to-19 majority in the state’s House delegation.

National attention remains focused on the close race between incumbent Senator Barbara Boxer and Republican challenger Carly Fiorina, of course, but the House partisan breakdown is unlikely to change much, because of a combination of California’s Democrat-trending demographics and the incumbent-friendly reapportionment that followed the 2000 census.

“We’re a Dem-leaning state and President Obama’s approval ratings are a bit higher here than they are elsewhere, and in some ways that insulates us from that backlash,” said UC San Diego political science professor Thad Kousser. “And secondly, the post-2000 redistricting means there are a lot less competitive seats.”

The races in play: Perhaps the most surprising race, given the national political atmosphere is the Third Congressional District in Northern California. It’s here that the Democrats may be able to snatch a seat from a Republican incumbent.

As one of the few races going against the Republican trend this year, the contest  between Rep. Dan Lungren (R) and physician Ami Bera (D) is one of the Democrats’ few pickup opportunities of this cycle.

Bera — who has consistently outraised Lungren, raked in $550,000 in the third quarter, giving him $2.1 million this cycle, while Lungren brought in $480,000, for a total of $1.7 million. Pres. Obama eked out a win here in 2008, giving Democrats hope for a potential midterm success.

Even as it goes against this year’s pro-Republican tide, this campaign shares the same overall narrative of many GOP-leaning races around the country: a political newbie taking on an entrenched career politician.

“Lungren has been around politics his whole life,” Bera said. “He’s certainly not from this district. It’s a clear contrast. Lungren is representing corporate America… And our narrative has always been on rebuilding the middle class.”

Bera traced his campaign’s ability to buck the anti-Democratic trend to his ground-up organization and his background as a physician.

“There’s a couple reasons why this race is moving against the current,” Bera said. “We built this campaign from the very beginning from the grassroots, holding house parties where neighbors opened up their living rooms. We’ve literally done hundreds of these conversations. We’ve had a lot of individual donors and built on word of mouth. That insulated us a little bit. It’s certainly a perfect year to be a doctor running for Congress.”

Bera, who noted his campaign has over 3,000 volunteers, insisted Democrats could still use the final weeks before the election to make a successful push to hold the House: “The House of Representatives isn’t lost,” Bera said.

Also in Northern California, Rep. Jerry McNerney (D), faces a threat from attorney David Harmer (R) one of the National Republican Campaign Committee’s “Young Guns” in the 11th Congressional District. CQ-Roll Call, RealClearPolitics and Cook Political Report all have this race as a toss-up.

Somewhat less competitive is Rep. Loretta Sanchez’s (D) seat in the 47th Congressional District in Orange County, where a a win by Assemblyman Van Tran, California’s other Republican “Young Gun”, would spell a huge victory for the GOP.

Sanchez’s recent gaffe on Univision’s Sunday show, “Al Punto” — where she accused “the Vietnamese” and Republicans of trying to take her seat in Congress — has added fire to Tran’s campaign in the final month.

“It speaks for itself,” Tran’s campaign manager George Andrews said. “For her to come unglued on that TV show just shows how nervous she is. She knows times are changing in her district, and being a DC insider, she’s lost touch with the reality of the voters in Orange County.”

Andrews said this year’s GOP wave has definitely hit the 47th district: “Absolutely it’s a factor,” he said. “We’re going door-to-door in Loretta’s backyard and people are sick and tired of poor representation. She’s only passed one bill after the past 14 years — and it was to name a post office.”

In the Senate race, polls show Boxer still ahead of ex-Hewlett Packard CEO Fiorina, but the National Republican Senatorial Committee, the Chamber of Commerce and other national GOP groups continue pouring in money, which has kept the challenger financially competitive.

CQ-Roll Call and Rothenberg Political Report rate the race as leaning Dem, but RealClearPolitics, Cook Political Report and Sabato’s Crystal Ball are calling the race a toss-up.

UCSD political scientist Kousser said the Senate race is a “microcosm of the national scene – a liberal Democrat very much tied to President Obama” coupled with a case of the “Republicans nominating someone on the right end of the political spectrum.”

“If it had been Tom Campbell who won the primary, he would have had a chance in this environment,” Kousser said. “But we haven’t seen a pro-lifer win a top of the ticket race here in California for two decades. Carly Fiorina still has a shot, but if she wins this race, that’s going to be the signal that the House and Senate are really turning over.

Washington-based political reporter Mackenzie Weinger is the former Editor-in-Chief of The Daily Nexus at UC Santa Barbara.

Chris Finnie: Missing the Point About the Grassroots

Tuesday, July 27th, 2010

By Chris Finnie
Special to Calbuzz

Calbuzz recently highlighted a link to Talking Points Memo, headlined “Meg Whitman Copies Obama Playbook,” in which writer Christina Bellantoni argues that eMeg’s $150 million campaign for governor is effectively cloning the president’s 2008 operation.

Sorry boys, but Christina’s clueless.

Whitman may be trying to duplicate some of the tactics of Obama’s game plan – appealing to Latino voters in Spanish, targeting young professionals and spending a lot of money (none of it, notably, raised from the grassroots as Obama’s was).

But like so many other politicians before her, she is missing the essence of the matter: she doesn’t have an emotional connection to voters. And that makes all the difference

Where’s the passion?

Before Obama, the new Internet Age, from-the- ground-up campaign was pioneered by Howard Dean’s 2004 presidential race. Political pundits were agog at his online organizing and fundraising; suddenly every candidate wanted Meetup groups and web organizing tools.

But they were often disappointed with the results, because they mistook the map for the territory.

I volunteered with both the 2004 Dean campaign and the 2008 Obama campaign. In both, many of the volunteers felt passionate about the candidate and connected with the other volunteers we worked with. Both campaigns did a great job of fostering those connections. And they persist to this day.

The Obama campaign did a masterful job of using technology, not as an end in itself, but to harness and organize this grassroots fervor. When I worked phone banks in Boulder Creek, California, the communication from Chicago was always quick and seamless. And the personal acknowledgements to volunteers were frequent and effective.

California Rep. Maxine Waters, D-L.A., highlighted this point at the state Democratic convention in April. Speaking to grassroots activists at the annual “Red to Blue” fundraising dinner to support Democratic candidates in Republican strongholds in California, Waters said campaign strategy is too often all about money, specifically the money that campaign consultants make on media buys.

She said that as long as the primary way consultants make money is by buying media, candidates will be increasingly distant from voters, and office holders isolated from the people they represent.

Harkening back to the days of real town hall meetings, Waters spoke of the passion generated when candidates meet in storefronts with local volunteers who walk and phone for them – not as a staged media event, but as a central part of their campaigns.

What Whitman lacks

Meg Whitman may have as many paid staff members on her communications team as the Obama campaign fielded in all 50 states. But I doubt she’ll attract many people to sit in a neighbor’s living room and make phone calls to support her.

She will continue to burn through vast amounts of money on media buys but never achieve the grassroots support Obama was able to mobilize.

She will not have anyone like the woman in Florida who rented an office and recruited volunteers, then presented the whole thing to the Obama campaign when they finally made it to her state.

The Whitman campaign may boast of having volunteers, but they’re little more than a prop. The plain fact is that there is no space in her corporate-style marketing campaign for personal communication or authentic interactions with the candidate. Heck, she won’t even talk to the media. As Rep. Waters told us, this approach will increasingly isolate her from the people she needs to reach.

Whitman also will not gain that support because California voters simply don’t like her. Not even the Republicans, which the Field Poll numbers show clearly.

Sure, they’re willing to let her try to buy the election; the party is grateful that she’s spending her money, and not theirs. But she doesn’t have a message that grabs anybody and nearly all of what she’s proposing has been tried by Schwarzenegger and hasn’t worked.

Most importantly, she has no emotional connection to voters.

Unfortunately for us Democrats, Jerry Brown’s campaign has been nearly as lackadaisical in building grassroots support, and is just beginning to reach out to volunteers.

John Laird = Obama Playbook

As Brown begins to do this, he would be well advised to look to the effort of former Assemblyman John Laird, who’s running in the special election race for the coastal 15th state Senate district.

Laird has volunteers setting up phone banks for him on their own all over the state. Community groups that came together through Organizing for America groups are making calls, as are statewide volunteers from Democracy for America.

Groups all over the state are organizing themselves, or working as a group to support Laird’s bid, because they feel passionately about his progressive ideas and having him in the Senate to enact them.

Republican Assemblyman Sam Blakeslee may have more money, with millions from big oil and insurance companies, and a big assist from Whitman, but Laird has the sort of people-powered campaign every politician should hope for.

Chris Finnie sits on the Santa Cruz County Democratic Central Committee, serves as a delegate to the California Democratic Party, and is a member of the CDP Organizational Development Committee. She became a political activist in the Howard Dean campaign in 2004 and has since served on campaign staffs with Cegelis for Congress and McNerney for Congress. She also volunteered in the Obama campaign in 2008, and has acted as a volunteer consultant with several other campaigns. She ran for chair of the California Democratic Party in 2009 as what Calbuzz called the “bran muffin” candidate. In her spare time, Chris works as a freelance marketing copywriter.

Rocky Poizner Battles Back Against eMeg Creed

Thursday, May 6th, 2010

There’s a great scene in “Rocky,” after underdog Sylvester Stallone has just hammered the arrogant heavyweight champion Apollo Creed with a couple of roundhouse lefts, and the champ’s corner man yells at him to stop preening and prancing around:

“He doesn’t know it’s a damn show,” says Creed’s trainer.  “He thinks it’s a damn fight!”

The classic cinematic moment came to mind Wednesday, when Steve Poizner’s campaign for governor delivered a major blow against the mantle of inevitability that Republican primary rival Meg Whitman has worn for months:

After trailing eMeg by 40+ points as recently as a few weeks ago Team Steve trotted out a quartet of senior strategists for a conference call with political writers to proclaim that they’ve closed to within 10 points, with nearly five weeks to go before the June 8 election.

“The Meg Whitman campaign is one of these classic campaigns which is sort of somebody walking around with a paper bag full of water. It wasn’t going to leak, but once it went, it would go. And that process is very much underway,” said chief strategist Stuart Stevens.

That there is some substance behind their spin had already been demonstrated, when Whitman’s handlers – after learning about the upcoming Poizner press call — convened their own conference call, leapfrogging Poizner by 30 minutes. Pre-spin spin.

“Our polls have been tracking with the public polls and I would be very strong in suggesting take any internal poll spin 30-32 days out with a grain of salt and keep an eye on those public polls that aren’t paid for by an interested party,” said Whitman strategist Mike Murphy. “Still, I want to be very clear we have always expected this race to close, and I think we’ve been very direct in telling you guys that.”

Poizner, he said, has “spent about $14.5 million on negative advertising targeting Meg Whitman, most of it misleading and disingenuous, but it has served two purposes. One, it has confused Republican primary voters — and we’re going to get them unconfused–  and second it’s made Steve Poizner fundamentally unelectable in the general election.”

The dueling spin sessions heightened the growing sense of immediacy and aggressive engagement in the GOP race, building on the hostile tone of Sunday’s Meg-Steve debate, and the recent multi-million dollar volleys of attack ads the contenders are launching against each other, during every popular TV show from “Lost” to “Dancing with the Stars.”

And speaking of movies, the several hour spin cycle played out kind of like “Rashomon” with both sides looking at the same events and developments and offering entirely different interpretations. Here’s a look at the highlights:

Polling – Poizner trotted out Neil Newhouse and Gene Ulm of Public Opinion Strategies to offer what they said were the key findings of their latest three night tracking poll (May 2-4, 800 undefined “likely Republican primary voters”). According to Newhouse, in the middle of February – the “Valentine’s Day Massacre,” he called it – Poizner trailed Whitman 59-11%; now, he said, eMeg’s lead has been cut to 38-28%.

Both candidates now have negative impression ratings, he said, eMeg’s favorable-to-unfavorable at 25-49% and Poizner’s at 30-39%. “The more the voters see of Meg Whitman, the less they like her and the more they see of Steve Poizner the more they like him,” said Stevens.

Whitman’s Murphy did not actually dispute the ballpark numbers presented by Newhouse.  “We are holding a strong lead but we’re running this campaign like we’re one point behind.” He said Whitman is a “lot closer” to holding 50% of the GOP vote than Poizner is and that Whitman’s lead is “a double-digit number.”

Message – Stevens said that Whitman’s message had been “muddled” – “they’re attacking Steve for not being conservative enough, but she’s never even said she’s a Republican” – and that Team eMeg had committed a  blunder by coming out of the box very early with negative attacks on Poizner instead of laying down a positive track. He said the Whitman campaign “made a strategic error attacking Steve so early” with ads that ridiculed, belittled and made fun of Poizner. “Voters have reacted very negatively to that,” he said, “they’ve been oversold.”

Stevens refused to say what Poizner’s mix of negative to positive ads would be.

It’s clear that Poizner will be seeking to dash against one of Whitman’s strongest arguments: inevitability; “I think it is remarkable that Whitman has failed to really lock down this race with the amount of spending she’s done so far,” said Newhouse. “It makes you wonder whether that can be corrected by spending even more money down the road. This race is still yet to be decided. We still have a lot of time left in this campaign. And voters are moving at a fairly rapid pace. If Whitman is unable to reverse this trend, then I think you are looking at a real upset here in the making.”

Murphy continued to argue inevitability. “We’re now in a debate over whether Steve Poizner will lose huge, lose medium, or lose a little tighter,” he said. “A vote for Poizner is really in many ways a vote for Jerry Brown because Commissioner Poizner has made himself completely unelectable in the general election.”

He said Whitman is “the only fiscal conservative” in the race and suggested that the campaign would be mailing strongly negative material about Poizner to voters in the coming days.

He also sought to turn Whitman’s Goldman Sachs taint back on Poizner. “The Goldman Sachs ad I know is a big spin item to the Poizner campaign but I don’t know I think it’s got to spin heavy and the full Goldman story has not been told,” Murphy said. He then threw out an allegation for which he offered not a shred of evidence: “I think Mr. Poizner should release his Goldman transactions during that time, during the tech boom when he was a wealthy individual there and I bet 50,000 that those returns would show that Steve Poizner participated in the same kind of IP shares that he’s accusing Meg Whitman of getting.”

Mechanics – The Whitman handlers stressed that their campaign has superior organization, including phone banks and  voter contact. In addition to endorsements like the Farm Bureau and former California Secretary of State Bill Jones, the campaign has built a huge volunteer structure, said consultant Jeff Randle.

“We are up and running in all 58 counties across the state,” he said. “ We have 15,000 committed volunteers that are out working for us at this stage of the campaign that’s more than any statewide campaign, gubernatorial campaign, that I’ve ever seen in this state. We’ve got phone banks going every night. We’ve got four field offices around the state: LA, Orange County, San Diego and the Bay Area. We started our volunteer program last night, we’ve made almost 100,000 phone calls in the first week. You’ll see yard signs popping up all over the state here in the next couple of days for Meg. On the stump you see crowds continue to grow, there’s excitement, there’s momentum, there’s buzz.”

Murphy predicted that a huge proportion of the electorate – 30-35% — would cast their votes as permanent absentees by the end of May suggesting that the notion that there’s still a lot of time left to move against Whitman is a fallacy.

Stevens mocked the notion that Whitman is “a grassroots candidate” and said the fact that Murphy was talking about process was a sign that their messaging had failed.

Jim Brulte, chairman of the Poizner campaign disputed Murphy’s assertion that a third of primary voters would cast ballots so early because of the many high-visibility propositions that voters will want to study before coming to a conclusion and mailing in their ballots.

Perhaps the most intriguing subject was one that was not discussed: unlike most other campaigns, there was no mention of fundraising, normally cited by campaigns as a marker of progress or success. With the two zillionaire squaring off, money is not obviously no object.

Calbuzz bottom line- The Republican race has now been joined and the big winner in yesterday’s spin war was the presumptive Democratic nominee.

Said Murphy, calling Poizner a “surrogate” for the attorney general and the labor unions: “The one person who’s enjoying this more than anyone else is Jerry Brown.”



Does The Commish Have an Outside Game?

Tuesday, February 23rd, 2010

Meg Whitman’s capture of the influential endorsement of the Howard Jarvis Taxpayer’s Association is a big blow to Steve Poizner’s inside game campaign approach. So the key, emerging question for The Commish in the race for the Republican nomination for governor is:  does he have an outside game?

For months, Poizner has pursued a tortoise-beats-the-hare game plan, patiently traveling the state, appearing at every conservative talk show and ed board that asked and rounding up grassroots endorsements from no-name local elected officials and GOP county committee chairmen.

All of which would be just ducky in giving him an organizational boost – if anybody had ever heard of the guy. As it is, Single Digit Steve is in danger of becoming the Willy Loman of Republican politics, selling his wares door-to-door in pursuit of a campaign of tactics, while eMeg blows him away with an on-the-airwaves strategic effort.

“Steve had a lot going for him, and hasn’t seemed to capitalize,” said one longtime, high-ranking Republican insider. “He has a very good message, is very focused, and would be a solid governor. But he’s played too much of the inside game and needs now to ramp up the outside game.”

It’s instructive on this point to read Steve Harmon’s intriguing piece about the state of the Poizner campaign in the Contra Costa Times. It’s hard to decide what was the worst news for Team Poizner in the Harmon report: a) that “wavering supporters” are criticizing the operation anonymously; b) that some of them even snitched out campaign intelligence to the Whitman camp or; c) that the grand strategy for the Commish is to win the primary with a last-month blitzgrieg broadcast attack on eMeg.

Calbuzz votes for c).

Steve Poizner is prepared to hold his fire against Meg Whitman…until the final month of the primary campaign, according to wavering supporters who were told of the strategy in an appeal for them to stay with him…

“It was fairly clear to me that they’re laying low and will continue to lay low until the final month,” (one such backer) added. “They may be proven to be a brilliant strategists (sic), but it’s making a lot of people nervous.”

As well it should.

With Poizner suffering a drip-drip-drip erosion of defecting supporters –- former Assembly GOP leader Sam Blakeslee, R-San Luis Obispo is just the latest –- the eMeg-will-save-us-all cry is getting stronger, a trend that Monday’s Jarvis endorsement will only encourage.

The endorsement’s nonsensical claim that Whitman is a better bet to hold the line on taxes (no mention that relations between Poizner and the Jarvis group were strained by his shyness about going to the wallet to defeat Arnold’s special election initiatives last May) ignores the fact that it’s he him, not she her, who embraces across-the-board tax cuts; he him, not she her, who opposes Arnold’s big water bond; and he him, not she her, who denounces to the heavens eMeg campaign chairman Pete Wilson’s $7 billion record tax increase, back when PiWi was governor.

To our ears, it sounds like opportunistic Jarvis Association president Jon Coupal let the cat out of the bag during an interview with Bakersfield conservative yakker Inga Barks, a few hours after the endorsement was announced:

“The three scariest words in the California lexicon right now are ‘Governor Jerry Brown,’ and right now she is head to head in a Democrat state, the Rasumussen poll has it 43-to-43 Meg even with him. And that, I’ll tell you, we can have the best candidate in the world and what good is that if they can’t win?”

The Jarvis endorsement demonstrates that Whitman’s electability argument is proving at least as persuasive among movement types as Poizner’s effort to make the case for ideological purity.

The last time we checked, Poizner was down by 30 points with the clock running out. He might be able to get back in the game but not with his  feckless four-corners offense. Time to fast break, play above the rim a little and toss up some three pointers, Commish.

At least we’re first in something: At a time when California is circling the drain, it’s nice to know that the Golden State still earns its national trend-setting reputation on at least one score.

Recent days have brought a flurry of reports, like this, this and this, that the U.S. government is intractably broken. But as all good Calbuzzers know, California was wayyyyy ahead of the curve in being ungovernable.

Say it ain’t so, Your Megness: Whatsamatter — all your pink Lacostes were out to the laundry?

Does the Money Primary Matter in GOP Gov Race?

Monday, June 29th, 2009

emegcoverForty-nine weeks before California Republicans pick their candidate for governor, Tom Campbell is winning the Press Corps Primary, Steve Poizner leads the Attack Dog Primary and Meg Whitman is way ahead in the Fred Barnes/Weekly Standard  Sloppy Wet Kiss Primary.

The shape of the GOP nomination race remains unformed and uncertain, unlike the Democratic contest, which has settled — at least for now — into a mano-a-mano match-up. In contrast to Jerry Brown and Gavin Newsom, the GOP contenders have been less visible, their competition to date waged largely for the benefit of the cognoscenti over endorsements, free media and the occasional cheap shot zinger.

The only reliable data we’ve seen is a Field Poll from March that found Whitman at 21%, Campbell at 18% and Poizner at 7%. But these numbers have little meaning since only 28% of Republicans have any opinion about Whitman and just 40% have a view on Campbell. And even though Poizner is a statewide officeholder, only 42% of Republcans have an opinion about him.

poiznerpointing1A key tactical moment for the Reeps will come Tuesday, however, when the rivals show their cards — and balance sheets – for the first big cash-raising period of the Money Primary. With eMeg and the Poison Commish, the two self-made Silicon Valley zillionaires, maneuvering to emerge as the favorite moderate of the right-wing primary voters, media coverage of the new fundraising reports will be crucial in shaping the narrative of the early stage of the campaign. (Even if most of the media coverage misses the point. See #1 below.)

With no clear front-runner among the three candidates now running – a fourth is still playing Hamlet – the campaign at this point is all about fundamentals: money, organization and message. With that in mind, here is a look at five key questions about the GOP primary:

1. Who wins the money primary – and does it really matter?

As a practical matter, neither Whitman nor Poizner needs to raise a dime from outside sources, since they’re both wealthy enough to finance their campaigns for governor and buy a couple of small island nations with the leftover change. For them, political contributions are not about raising the funds to run a campaign operation –- as they are for most mortal candidates. For Whitman and Poizner, fundraising is a kind fiscal Potemkin villagism –- done mainly for symbolic reasons to demonstrate that someone other than the candidate believes enough to invest in the campaign.

That’s why the Whitman campaign for months has been talking up expectations about her reporting at least $5 million raised this week, much of it from individual and organizational donors rather than from her own bank account. Raising a bunch of dough she doesn’t really need, the campaign hopes, will establish Whitman as a viable candidate who is more than a business executive dabbling in politics: “We will not disappoint,” said Whitman spokesman Mitch Zak. “The fundraising primary is a good indication of who can move voters.”

Poizner – who, in the past, has argued that campaign contributions are a measure of external support — has been more circumspect about how much he’ll report.  But his handlers  set out to inoculate their guy from a big eMeg money report, writing in a memo to his steering committee today:tomcampbell

“Many candidates are either ‘money’ candidates who rely on fundraising but lack a strong connection with voters or activists while others are ‘grassroots’ candidates who have difficulty raising the money necessary to get their message out and can rely only on volunteers and activists. Steve Poizner is unique in that he will have a fully-funded campaign with the resources necessary to get his message out as well as have impressive grassroots support that is vital in GOP primaries.”

As for Campbell, he will be the poor church mouse of the race and knows that no matter how much raises, his well-heeled foes will always have more.

2. How much do endorsements matter?

Poizner jumped out early in the campaign, starting last year to begin rounding up dozens of local, legislative and congressional endorsements that gave him a head start in putting together a statewide campaign organization. With a wide-open race, the endorsements of elected officials matter more than usual for 2010, because they can provide the infrastructure for registration, absentee and turnout operations, by offering volunteers, mailing lists and contributors.

For Poizner – who isn’t as personally wealthy as Whitman – endorsements are a kind of political currency. He’s been racking ‘em up like Phil Angelides did in the Democratic primary in 2006 – hoping to build a firewall against eMeg’s money.

In the last several weeks, however, Whitman has succeeded in flipping half-a-dozen former Poizner endorsers, including three legislators, a House member and a county chairwoman, all of whom withdrew their endorsements of the insurance commissioner and started singing the praises of eMeg. That’s the same as snatching Poizner’s purse.

At one point amid the rash of defections last week, Poizner chairman Jim Brulte responded by sending out a letter to GOP lawmakers in a bid to settle things down, contrasting his guy’s political and start-up business experience with Whitman’s CEO gig at eBay: “Though she has much to offer,” Brulte said of eMeg, “her campaign is once again proving why first time candidate business executives never win.”

“Voters simply don’t buy the connection that running an online auction company is the best training ground for our next governor,” he added. “And never in modern history has there been a worse time to be running on the ‘corporate CEO’ brand.”

Whitman’s sudden entry into the grassroots endorsement race, which clearly stung Team Poizner, followed several months when she gave a series of interviews to national media and became the flavor of the month for Beltway establishment Republicans. Among other props, she earned a gushy cover piece in the conservative Weekly Standard by Fred Barnes and the backing of high-profile GOPers, from ex-presidential candidate John McCain to congressional wunderkid Eric Cantor.

To a large extent, the jousting over endorsements is total inside baseball; like the battle of perception over fundraising. However, it matters as a kind of self-fulfilling prophesy: if members of Congress and the Assembly who’ll be facing election themselves next year stand up for a candidate for governor, it sets a marker for voters in their districts about who they should think about backing.

3. What do the candidates stand for?

With the economy and the state’s failing budget the only issues that matter for now, Whitman and Poizner have both been content to stand atop the hill, watching the battle and mouthing conservative platitudes that could be drawn from the 1996 Steve Forbes for president campaign, or the Milton Friedman script for almost any GOP nominating contest in the nation.

Campbell, by contrast, has been aggressive in analyzing, commenting and proposing on the state budget issue, partly because of his experience and background as an economist and public finance expert and partly because he has no choice. Unable to compete with Whitman and Poizner for money, Campbell needs to keep a high profile in the news; he’s helped in this effort because reporters generally respond favorably to his mix of specific, thoughtful ideas about the state’s problems, regular guy persona, and his instant accessibility to anyone with a notebook or a microphone.

As a policy matter, Campbell’s disciplined brand of fiscal conservatism comes with a strain of non-ideological realpolitick – as shown by his support for a short-term increase in the gas tax to ease the deficit, a proposal that may cause him a world of hurt in the primary. Whitman and Poizner for their parts have both largely avoided talking to California reporters familiar with the issues (about that interview with Calbuzz…) and so far have offered little but empty rhetoric and knee-jerk Republican talking points on fiscal issues.

4. Who is Peter Foy and why would he matter?

Foy is a conservative Ventura County supervisor who’s been doing a dance of the seven veils for months about whether or not he’ll enter the race.

Foy has never run statewide and has the naïve and breezy assurance of an overconfident former business executive who hasn’t learned that this stuff is harder than it looks. The reason anyone is still paying attention to him is that, unlike the trio of contenders now on the field, he’s pro-life and conservative on other cultural issues. As we wrote several months ago, the evangelical and social conservative bloc of the GOP does not have a horse in the race, and if Foy ever stops flapping his gums long enough to make a decision to get in, he’d likely begin with a double-digit base and shake up the race.

Were he to get in, Calbuzz thinks the most likely casualty would be Poizner, who has been trying to roll up conservative support for his anticipated battle with eMeg.

5. How bad will the economy get?

With all the signs suggesting that California will be in a deepening recession well into next year, it’s impossible to know whether voters in 2010 will be in the mood for a dose of Republican tax-cut, slash-and-burn orthodoxy, or looking to government to help ease the economic pain.

At this point, Whitman and Poizner have not offered even a hint that they think the government should do much beyond fire tens of thousands of employees and offer more tax breaks to business to help those affected by the recession. Campbell alone has put forward a proposal that offers a strategic look at what government can and should do to help create jobs and stem the loss of business to other states.

One night last week, Campbell got on the phone with several thousand voters who’d responded to a mass robo call inviting them to talk to the candidate on a teleconference, one of the cheapo campaign tactics he’ll be counting on. At one point, the several thousand people on the call were asked to do a touch tone poll to indicate what they identify as the state’s most important issue: the economy and the budget finished far ahead at one and two, a result that had the Campbell camp smiling.