In a week when the flimsy line between politics and entertainment grew teenier than ever, Calbuzz cartoonist Tom Meyer offers some sage strategic advice to California Republicans, who are desperate to gain support among women and Latinos – two crucial groups whose strong Democratic ties help explain why the Golden State grew bluer than ever in the year of the GOP’s red tide.
While Oprah has been broadcast in Spanish for more than two years now, the big brains running the California Republican Party apparently haven’t gotten the memo, as GOP state chairman Ron Nehring blames his party’s pathetic statewide showing on a failure of “communications” in “brand” marketing.
“The leadership is brain-dead,” countered longtime Republican operative Tony Quinn, in a somewhat more succinct analysis offered to the Sacbee’s ubiquitous Jack Chang. “The demographic problem is Republicans have become a party of old white people, and these are people who really want an idealistic view such as what they think existed in California 50 years ago.”
Despite Neanderthal Nehring’s argument that the state GOP just needs to do a better job of advertising the popularity of their ideas among the Fred Flinstone cohort, the latest data from the L.A, Times/USC poll (see here here and here ) strongly suggests otherwise, as the always-worth-reading Cathleen Decker reported: “The party faces a critical collision between its own voters, a minority in California, and those it needs to attract to win.”
So in grateful return for that non-stop flood of “ICYMI” memos the state GOP sent our way in 2010, here’s a Calbuzz version backatcha.
Fun with numbers: In prize-winning fashion, Jerry Brown never tired of reminding voters that Meg Whitman’s not-very-original definition of insanity was doing the same thing over and over and expecting a different result.
But you gotta’ hand to Her Megness for persistence: she never let her own clichés stand in the way of her crazed and delusional determination that she could be elected governor if she just kept tossing good money after bad; our gal pitched a last-gasp $2.6 million of pin money into her campaign on election day, bringing the personal megabucks investment in her one-for-the-history books Really Big Fail to $144,155,806.11.
Putting aside the $30 million or so in chump change she raised from fellow plutocrats, that works out to an average of $228,460.86 per day — $9,519.20 per hour, $158.60 per minute and $2.64 per second – 24/7, each and every one of the 631 days she was in the race. (The final final numbers, still not available, will make for some really impressive gee whiz computations.)
If that seems a bit…excessive…consider this: as a political matter, the net effect of the money was to win Whitman 41% of the statewide vote total; that’s only 10% above the Republican 31% share of statewide registration – or $14 million per percentage point above the base vote she would have won if she hadn’t spent a penny.
For comparison’s sake, the GOP candidates for Secretary of State, Controller, Treasurer and Insurance Commissioner, none of whom had bupkus to spend, averaged 37% of the statewide vote, meaning all of eMeg’s loot basically bought her an extra 4% of the vote – or $35 million per percentage point.
Oh well. From what we hear, at least the checks cleared for all of the brilliant strategists and consultants who fleeced her rode the gravy train while it lasted. God, we miss her already.
For those keeping score at home: When she writes her next self-serving memoir – “The Power of Money”? – at least eMeg will have the satisfaction of letting readers know that, despite shattering all records for most dollars spent on a political race in the U.S. ,the $57 per vote she forked out was peanuts compared to the $97 that World Wrestling Entertainment crotch kicker CEO Linda McMahon lavished on each Nutmegger who cast a ballot for her losing Republican bid for the U.S. Senate in Connecticut.
And as long as we’re talking mondo money, it’s worth noting that the biggest single spender on the initiative side of the ballot wasn’t the CTA, the CCPOA or the California Chamber of Commerce; as Tracey Kaplan reports in a nice Murky News piece, that honor goes to Charles T. Munger, Jr., a Stanford physics geek who tossed $12.6 million of his own fortune into Proposition 20, the measure taking away from the legislature the power to draw new lines for congressional seats and giving it to an independent reapportionment commission.
“You need to go into the world and do something that’s needed,” said Munger, 54. “So I gave California fair elections. I gave the voters back their democracy.”
Of course, the big difference between Munger and Whitman is that he, you know, won.
Memo to Ron Nehring (eyes only): Maybe this approach might work with women voters next time around. Seems consistent with that whole “personal liberty” thing, anyway.