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Meg Whitman’s new ad, “130 Miles,” is an attempt to use the glamor of Silicon Valley to reboot eMeg’s image as a can-do business executive whose skill is needed to repair California’s “mismanaged, ineffective” government. It’s polished and – if you knew nothing else about her, Silicon Valley or how government works – a persuasive 30-second argument.

But alas, reality bites. Give eMeg’s ad minions props for drawing a sharp line between Sacramento and Silicon Valley, which “gave us Apple, Intel, eBay.” Of course, as Jerry Brown’s campaign noted in its response, “At least eight Fortune 500 companies were founded in California during Brown’s governorship,” including Apple, Oracle, Amgen, Symantec, Electronic Arts and Sun (purchased by Oracle in 2009).

BTW, the choice of Apple, Intel and eBay is clever cherry-picking, but actually, the largest Silicon Valley companies in terms of 2009 sales were Hewlett-Packard, Apple, Cisco, Intel, Oracle, Google and Sun, in that order Then came eBay.

Calbuzz: The Prairie Years (With Actual Longhorn)

Brown can quibble but can’t really refute the ad’s assertion that Whitman “started with 30 people, led them, managed them, executed the plan that grew this main street company to 15,000 employees and made small business dreams come true.” But they did come up with a nice little gotcha: seems the eBay small-business success story featured visually in the ad – EasySale – is based in Arlington, Texas, and isn’t licensed to do business in California. Go Longhorns! Oops.

But we digress. What this very slick ad does not address is perhaps the most important question facing Whitman’s candidacy for governor: Even if she was a smashing success in Silicon Valley (and there’s certainly debate about that), what does that have to do with governing in Sacramento?

Since at least half of your Calbuzz team cut his teeth in Silicon Valley, we know that there are plenty of big fish who’ve come out of the Valley – Larry Ellison, Jerry Sanders, John Scully, Frank Quattrone, Mark Hurd, Steve Jobs, Scott McNealy to name a few – who don’t belong in politics. (Note: We’re not even mentioning Carly Fiorina.)

Running a company, answering to venture capitalists or a board of directors and shareholders, placing profit at the core of your soul, issuing commands to underlings, laying out an action plan and ordering people to implement it – these skills may serve the bottom line. But they don’t remotely resemble the abilities a governor needs: civic vision, coupled with facility for cajoling, compromising and co-operating, to name a small part of the collaborative, consensus-building skill set required of an effective political leader.

That 130 miles between Silicon Valley and Sacramento is indeed more like the distance between two planets. It’s Whitman’s challenge to demonstrate that she can do more than yammer about how she understands what it takes to create jobs. She needs to convince Californians that she could actually govern.

One more intriguing note: In this new version of eMeg’s Charm Offensive (she’s trying to get her favorables up from 40%) there are shots of her from four different magazines but no live footage of Her Megness Herself.  Guess they just ran out of time.

Department of burning pants: As we noted Wednesday, state Republican leaders are spinning like Schwins the claim that the GOP statewide ticket represents not only a breakthrough for their white man’s party, but, more broadly, a stirring display of never-before-seen diversity in the history of California politics.

The latest reporter to bite on this story is Araceli Martinez Ortega, writing at the Spanish language site Impre.com. Here’s a bit of a translated excerpt eblasted by the GOP:

As never before in its history, Republicans have managed to put together a formula that represents the diversity of the state – two female candidates, a Latino, and an African-American – with the goal of winning the general election in November…They face a Democratic ticket consisting primarily of Caucasians (emphasis ours).

Sigh. Ortega can probably be forgiven for peddling this canard; after all, for her him to have discovered that the two party tickets have exactly the same numbers of men, women, whites and minorities would have taken incredible effort, on the order of the complex and wide-ranging investigation Calbuzz conducted by counting up the demographic traits of those on the ballot.

But the state party is a different story.  They sent this stinky cheese around the state, knowing full well that the claim of an ethnic and gender difference between the two slates is a total crock.

For that we’re awarding them a copy of the shortest book ever published – “Richard Nixon’s Guide to Telling the Truth” (Introduction by Meg Whitman).

Out-foxed: There’s no bigger sacred cow in politics these days than small business (the phrase “small business is the backbone of the economy” Google generates 469,000 results).

Just now, for example, folks in Washington who favor extending the Bush tax cuts to the richest one percent of Americans constantly cloak their position in the self-righteous and cynical argument that anyone who opposes such an  outrageous homage to oligarchy is a pinko socialist determined to ruin poor old Uncle Chester’s hardware store, a stance that happens to be a lie.

In California, few are the equal of the wily Joel Fox in hoisting the small business fig leaf to disguise the big balls corporate beneficiaries of such policies. The resourceful Anthony York was the first to offer a glimpse behind this political pretense of plucky Main Street merchants, with a post detailing the actual sources of contributions to the Fox-run Small Business Action Committee PAC:

The SBAPAC revealed Tuesday evening that it received more than $1 million from alcohol, tobacco and real estate groups. Altria, the parent company of Philip Morris USA, donated $500,000. Anheuser-Busch, which brews Budweiser, gave $200,000 and the Wine Institute chipped in another $50,000. Los Angeles-based Cypress Management Company gave the group $250,000.

Ah yes, Anheuser-Busch, your favorite neighborhood brewer, and good old Philip Morris, who runs the family farm out on the old River Road. Sheesh.

The $1 million detailed in the SBAPAC’s new spending report is only a fraction of the total amount of contributions to the group. That’s just the money earmarked for campaigns over two ballot measures, Propositions 25 and 27, in which corporations are fighting to preserve their sacred right (in California, anyway) to avoid being taxed just because a mere majority of lawmakers elected by the voters thinks it’s a good idea. Perish the thought.

What the SBAPAC report does not account for is another $3 million in contributions now being used to air ersatz “issue ads” whose clear purpose is to rip Jerry Brown’s face off on behalf of poor little rich girl eMeg.

Fox’s group uses a gaping loophole in the law to avoid disclosing those special interests donations, an avoidance he’s tried to tart up in the flag, the First Amendment and the Boston Tea Party several times over at his Fox and Hounds web site (we’d link to his recent pieces but F&H appears to be crashed at the moment).

Your Calbuzzards, however, think he got much closer to the nut of the matter when he told York: “I’ve got two lawyers who have looked at all of this, and there are different rules for the PAC. This has all been lawyered to death.”

We just bet it has.